The Value of Superfluous Option

I read this interesting post on LinkedIn: Why giving 3 options is better than giving 2 options? A few weeks back I was to a local juice shop. A girl came and asked for a glass of juice, he gave her a choice of two sizes (INR 40 and INR 50). She asked neither the... Continue Reading →

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Rap Song: Smoke Shisha Play Fifa

I use Youtube not for entertainment but for learning, insights, and interesting, creative, thought provoking stuff...well, almost 80% of the times. I recently checked my Youtube history and noticed that it was mostly serious, intellectual, and no-nonsense videos. I did have many music videos (Indian Classical, Movie songs, Children's songs, Concerts etc), but nothing wacky... Continue Reading →

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