The Value of Superfluous Option

I read this interesting post on LinkedIn: Why giving 3 options is better than giving 2 options? A few weeks back I was to a local juice shop. A girl came and asked for a glass of juice, he gave her a choice of two sizes (INR 40 and INR 50). She asked neither the... Continue Reading →


Sendhil Mullainathan Wins Infosys Prize 2018

Just read this news that Harvard Prof Sendhil Mullainathan won (along with 5 others) Infosys Prize 2018 for science and research I had watched Sendhil's TED talk and had liked it a lot! There are many economists of late who write and talk about behavioral economics, cognitive biases and nudge. This one is also... Continue Reading →

Good Read: Unit Economics matter, Scalability of the Unit Economics matters more…

I came across this article on LinkedIn, written by Raghav Bahl of Bessemer Venture Partners (Link: and thought of sharing. This is somewhat similar to a Marketing Assignment I had done during my MBA. Will write a blog on that some other day. Meanwhile, do check this article: I like entrepreneurs who think hard about... Continue Reading →

Good Read: On Remittances

If you follow the Economics of emerging countries you would know that remittances from other countries back to the home country is a significant contributor in the development of that country! India has a huge population and equally huge number of migrants to various countries. There are regional pockets and affiliations based on decades of... Continue Reading →

Basic Laws of Management and Marketing

My Prof at IIM-A once said that every subject in management has its roots in some mother subject. For example, he said, Economics has its roots in Psychology. Finance is a derivative of Economics (Micro-economics, to be precise). HR has its roots in Organizational Behavior, which in turn borrows from Social Science. Operations Management is... Continue Reading →

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