Brand Advertisement, Endorsement and Ambassador

Yesterday I wrote some thoughts on Brands and mentioned that I'll follow up with a post on Advertisement. So here we go... I was a kid in late 80's and early 90's when some of the best and most memorable TV commercials were made. One always cherishes memories of childhood and that could be the... Continue Reading →

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Thoughts On Brands

During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →

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