Source: My friend's Linkedin post Choice Overload is an interesting phenomenon that's been known and researched for decades. Here's an interesting encounter I had with it in a completely different scenario The term was first coined by entrepreneur Alvin Toffler in the 1970s, though Princeton academician George Miller had already alluded to the idea as... Continue Reading →
Thinking out of the box
An old man who sells watermelons had his pricelist read: 1 for $3, and 3 for $10 A young man stopped by and bought 3 watermelons one by one paying $3 for each As the young man was walking away, he turned around and said: "Hey Oldman, do you realize that I just bought 3... Continue Reading →
44th Chess Olympiad and Clever Marketing
44th Chess Olympiad in Chennai, Tamil Nadu (India)
Youtubers’ Contribution to GDP And Creator Economy
The recently published article in Mint made me write this post which I had been planning to write for a while. The report says that Youtubers added Rs. 6,800 Crore to Indian GDP in 2020. The report also adds that this section added 689,900 "full-time equivalent" jobs in India as per a report by a... Continue Reading →
Happy B’day Steve Jobs
Today is birthday of Steve Jobs - one of the few people that influenced me and whom I follow closely. Steve Jobs was just amazing in marketing and impressive presentations. His two iconic product launch presentations must be watched and studied by every MBA student - one when he launched iPod and the other when... Continue Reading →
The Struggle of the Original iPhone – The Untold Story
One of the few people I admire includes Steve Jobs. He was eccentric and probably not a nice man to work with or live with. But he was equally amazing in thinking big, innovation, execution and relentless pursuit of excellence. His ability to see future and to sell ideas/dreams was pure genius! I still watch... Continue Reading →
Book Review: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Rajiv Bajaj is one of my favourite Indian business leaders and I have blogged about him many times. It was through Rajiv's talk that I got to know about Al Ries and Jack Trout. I had heard their names, but not followed them as keenly. Rajiv spoke highly of the two, especially Jack Trout who... Continue Reading →
My Blog Featured In IIM-A Alumni Magazine
I had written a blog on lessons in Marketing via cooking sometime in October 2018. I had sent the same to our alumni web magazine/newsletter and had forgotten about it. I recently got to know from a feedback from my IIM-A classmate that the article was actually published in the IIM-A newsletter called WIMWIAN in... Continue Reading →
Book: Marketing Warfare
I am an Engineering student who went on to pursue MBA. Mathematics is my most favourite subject. I have always been a maths/science/engineering/logic kind of person. Even during MBA I liked the subjects which were extensions of the above i.e quantitative methods, business statistics, accounting and finance. Because those were concrete and deterministic subjects. However... Continue Reading →
New Fevicol Ad – Fevicol Sofa
Fevicol completes 60 years of building bonds in 2019. To celebrate this milestone they have launched an amazing Ad called "Fevicol Sofa". This TV ad shows the journey of a sofa built in 1959 and how it moves through generations. The Ad was released on 23rd August and in just 4 days, it has received... Continue Reading →
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