Youtubers’ Contribution to GDP And Creator Economy

The recently published article in Mint made me write this post which I had been planning to write for a while. The report says that Youtubers added Rs. 6,800 Crore to Indian GDP in 2020. The report also adds that this section added 689,900 "full-time equivalent" jobs in India as per a report by a... Continue Reading →

Happy B’day Steve Jobs

Today is birthday of Steve Jobs - one of the few people that influenced me and whom I follow closely. Steve Jobs was just amazing in marketing and impressive presentations. His two iconic product launch presentations must be watched and studied by every MBA student - one when he launched iPod and the other when... Continue Reading →

My Blog Featured In IIM-A Alumni Magazine

I had written a blog on lessons in Marketing via cooking sometime in October 2018. I had sent the same to our alumni web magazine/newsletter and had forgotten about it. I recently got to know from a feedback from my IIM-A classmate that the article was actually published in the IIM-A newsletter called WIMWIAN in... Continue Reading →

Book: Marketing Warfare

I am an Engineering student who went on to pursue MBA. Mathematics is my most favourite subject. I have always been a maths/science/engineering/logic kind of person. Even during MBA I liked the subjects which were extensions of the above i.e quantitative methods, business statistics, accounting and finance. Because those were concrete and deterministic subjects. However... Continue Reading →

New Fevicol Ad – Fevicol Sofa

Fevicol completes 60 years of building bonds in 2019. To celebrate this milestone they have launched an amazing Ad called "Fevicol Sofa". This TV ad shows the journey of a sofa built in 1959 and how it moves through generations. The Ad was released on 23rd August and in just 4 days, it has received... Continue Reading →

Thoughts On Brands

During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →

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