On Segmentation and Caste/Religion etc

Market Segmentation is a way to deliver value. If you manufacture a Rs. 3000 mobile or a Rs. 50,000 mobile you cannot sell it to the entire population. There is no single product or a service (or anything) that suits all. So you create market segments, so that you can identify your "addressable market". You... Continue Reading →

31st March: Annual Account Closing Date

I received following message on WhatsApp and it got me thinking: -----------------------------------------------------------​ Today is an Annual Account Closing Date .... Lets clear all our Misunderstandings, Hurt, Anger, Resentment, Guilt, Fears, Rejections, Failures, Envy, Misbehavior, Mistakes and all Negative Feelings Close these Accounts. Wish you all a very  Happy, Healthy n Wealthy New Financial Year 2016-2017...... Continue Reading →

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