I have blogged multiple times about Rajiv Bajaj and his no-nonsense and logical approach of management. He is also someone who would not mince words and shy away from criticizing Government, when needed. Here is his latest interview with Barkha Dutt about lockdown in India and impact on Indian economy, and more... https://youtu.be/K-K1ajXpk-U
Magic of Powerpoint
NY Times July 30, 1987: Microsoft buys Forethought, maker of PowerPoint, for $14M in cash Today: PowerPoint has 500M usersMicrosoft Office is $30B+ revenue per year$14M of Microsoft stock from July 1987 would be worth ~$10B today This is a good example of the "moat" Warren Buffett always talks about. In a way Bill Gates... Continue Reading →
Book Review: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Rajiv Bajaj is one of my favourite Indian business leaders and I have blogged about him many times. It was through Rajiv's talk that I got to know about Al Ries and Jack Trout. I had heard their names, but not followed them as keenly. Rajiv spoke highly of the two, especially Jack Trout who... Continue Reading →
My Blog Featured In IIM-A Alumni Magazine
I had written a blog on lessons in Marketing via cooking sometime in October 2018. I had sent the same to our alumni web magazine/newsletter and had forgotten about it. I recently got to know from a feedback from my IIM-A classmate that the article was actually published in the IIM-A newsletter called WIMWIAN in... Continue Reading →
Book: Marketing Warfare
I am an Engineering student who went on to pursue MBA. Mathematics is my most favourite subject. I have always been a maths/science/engineering/logic kind of person. Even during MBA I liked the subjects which were extensions of the above i.e quantitative methods, business statistics, accounting and finance. Because those were concrete and deterministic subjects. However... Continue Reading →
Chat with R. Gopalakrishnan
Algebra is one of the better online platforms/Youtube channels I follow. They do talk shows, 1-on-1 chat with people from various walks of life. Some of them are really interesting and help you discover or connect with new people. Recently I saw one such episode which I am sharing here. It was with R. Gopalakrishnan... Continue Reading →
New Fevicol Ad – Fevicol Sofa
Fevicol completes 60 years of building bonds in 2019. To celebrate this milestone they have launched an amazing Ad called "Fevicol Sofa". This TV ad shows the journey of a sofa built in 1959 and how it moves through generations. The Ad was released on 23rd August and in just 4 days, it has received... Continue Reading →
Brand Advertisement, Endorsement and Ambassador
Yesterday I wrote some thoughts on Brands and mentioned that I'll follow up with a post on Advertisement. So here we go... I was a kid in late 80's and early 90's when some of the best and most memorable TV commercials were made. One always cherishes memories of childhood and that could be the... Continue Reading →
Thoughts On Brands
During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →
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