1-Minute Read On Change Management

Chat with R. Gopalakrishnan

Algebra is one of the better online platforms/Youtube channels I follow. They do talk shows, 1-on-1 chat with people from various walks of life. Some of them are really interesting and help you discover or connect with new people. Recently I saw one such episode which I am sharing here. It was with R. Gopalakrishnan... Continue Reading →

New Fevicol Ad – Fevicol Sofa

Fevicol completes 60 years of building bonds in 2019. To celebrate this milestone they have launched an amazing Ad called "Fevicol Sofa". This TV ad shows the journey of a sofa built in 1959 and how it moves through generations. The Ad was released on 23rd August and in just 4 days, it has received... Continue Reading →

Thoughts On Brands

During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →

Two (Totally Different) Talks On India UnInc

I recently read a book by IIM Bangalore Professor Vaidyanathan called "India Uninc". I am yet to finish the book, but the overall theme of the book is that the so called "unorganized", "marginalized" sector of India is far more crucial than the attention it gets. The "Incorporated" businesses cover only a small section of... Continue Reading →

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