New Fevicol Ad – Fevicol Sofa

Fevicol completes 60 years of building bonds in 2019. To celebrate this milestone they have launched an amazing Ad called "Fevicol Sofa". This TV ad shows the journey of a sofa built in 1959 and how it moves through generations. The Ad was released on 23rd August and in just 4 days, it has received... Continue Reading →

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Brand Advertisement, Endorsement and Ambassador

Yesterday I wrote some thoughts on Brands and mentioned that I'll follow up with a post on Advertisement. So here we go... I was a kid in late 80's and early 90's when some of the best and most memorable TV commercials were made. One always cherishes memories of childhood and that could be the... Continue Reading →

Thoughts On Brands

During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →

Two (Totally Different) Talks On India UnInc

I recently read a book by IIM Bangalore Professor Vaidyanathan called "India Uninc". I am yet to finish the book, but the overall theme of the book is that the so called "unorganized", "marginalized" sector of India is far more crucial than the attention it gets. The "Incorporated" businesses cover only a small section of... Continue Reading →

Henry Ford On Advertising

I have written multiple blog posts on Henry Ford which you can check here. I feel that his book/biography "My Life and Work" must be included as essential reading for any Management course. Couple of his other books are also excellent (including the one on his relationship with Thomas Edison, titled "Edison As I Knew... Continue Reading →

Apple: The First Trillion Dollar Company

Apple recently touched market capitalization of $1 trillion! Here are some interesting facts: Apple IPO valuation (Dec 12, 1980): $1.2 billion Apple valuation on 2nd Aug 2018: $1 trillion Stock return since IPO: 50,000% Apple va Nokia rivalry: Valuations today: Apple: $1 trillion Nokia: $30 billion Valuations when iPhone was released in 2007: Nokia: $110... Continue Reading →

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