I had written a blog on lessons in Marketing via cooking sometime in October 2018. I had sent the same to our alumni web magazine/newsletter and had forgotten about it. I recently got to know from a feedback from my IIM-A classmate that the article was actually published in the IIM-A newsletter called WIMWIAN in... Continue Reading →
Book: Marketing Warfare
I am an Engineering student who went on to pursue MBA. Mathematics is my most favourite subject. I have always been a maths/science/engineering/logic kind of person. Even during MBA I liked the subjects which were extensions of the above i.e quantitative methods, business statistics, accounting and finance. Because those were concrete and deterministic subjects. However... Continue Reading →
Chat with R. Gopalakrishnan
Algebra is one of the better online platforms/Youtube channels I follow. They do talk shows, 1-on-1 chat with people from various walks of life. Some of them are really interesting and help you discover or connect with new people. Recently I saw one such episode which I am sharing here. It was with R. Gopalakrishnan... Continue Reading →
New Fevicol Ad – Fevicol Sofa
Fevicol completes 60 years of building bonds in 2019. To celebrate this milestone they have launched an amazing Ad called "Fevicol Sofa". This TV ad shows the journey of a sofa built in 1959 and how it moves through generations. The Ad was released on 23rd August and in just 4 days, it has received... Continue Reading →
Brand Advertisement, Endorsement and Ambassador
Yesterday I wrote some thoughts on Brands and mentioned that I'll follow up with a post on Advertisement. So here we go... I was a kid in late 80's and early 90's when some of the best and most memorable TV commercials were made. One always cherishes memories of childhood and that could be the... Continue Reading →
Thoughts On Brands
During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →
Good Insights On Marketing /Strategy By Rajiv Bajaj
I have been blogging very less for last few weeks (except for daily Thought of The Day), mainly because of work milestones. There is a long list of topics which I want to write on. Yes, I have noted few (at least 10) in drafts/notepad. So waiting for getting some free time, tentatively after 15th... Continue Reading →
Two (Totally Different) Talks On India UnInc
I recently read a book by IIM Bangalore Professor Vaidyanathan called "India Uninc". I am yet to finish the book, but the overall theme of the book is that the so called "unorganized", "marginalized" sector of India is far more crucial than the attention it gets. The "Incorporated" businesses cover only a small section of... Continue Reading →
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