Campaign in Poetry. Govern in Prose

"You campaign in poetry. You govern in prose." - Mario Cuomo, the former Governor of New York Modifying this quote suitably to apply to the Corporate world: Marketing/Sales/Business Development/Advertising pitch to their clients in "poetry". However, Product Development, Project Management, Service Delivery, Fulfillment, Operations etc. departments have to finally deliver in "prose". Poetry can do... Continue Reading →

Thinking out of the box

An old man who sells watermelons had his pricelist read: 1 for $3, and 3 for $10 A young man stopped by and bought 3 watermelons one by one paying $3 for each As the young man was walking away, he turned around and said: "Hey Oldman, do you realize that I just bought 3... Continue Reading →

Swiggy Man Uses Dunzo For Delivery

I came across this interesting news which recently appeared in the Mint newspaper. A person in Bengaluru ordered food delivery via #Swiggy. The Swiggy delivery partner, in turn, booked a delivery via #Dunzo to be sent to the person who ordered it! The Swiggy guy even contacted the end customer and requested him to give him a five-star... Continue Reading →

Happy B’day Steve Jobs

Today is birthday of Steve Jobs - one of the few people that influenced me and whom I follow closely. Steve Jobs was just amazing in marketing and impressive presentations. His two iconic product launch presentations must be watched and studied by every MBA student - one when he launched iPod and the other when... Continue Reading →

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