“You campaign in poetry. You govern in prose.” – Mario Cuomo, the former Governor of New York
Modifying this quote suitably to apply to the Corporate world:
Marketing/Sales/Business Development/Advertising pitch to their clients in “poetry”.
However, Product Development, Project Management, Service Delivery, Fulfillment, Operations etc. departments have to finally deliver in “prose”.
Poetry can do only so much, if it is not backed by prose.