As part of my MBA I studied Zero Based Budgeting (ZBB) in Cost and Management Accounting course. I liked the concept a lot! In simple words the ZBB idea is as follows: Our budgeting exercise is usually incremental in nature. We take this year's budget as a baseline and think about incremental budget required for... Continue Reading →
I am not an HR guy. I have never aspired to be. However, I did enjoy the HR related courses during my MBA and really liked the Professors who conducted them. I myself had to use different aspects of HR for various training/courses I have conducted. One of the topic that always interests me is... Continue Reading →
Today in 1995: Internet services were launched in India by Videsh Sanchar Nigam Limited. The rate chart: Average cost of 1GB of mobile data in the world 2019: India is 1st @ $0.26 per GB, in comparison, Canada $12.02, USA $12.37
Yesterday I wrote some thoughts on Brands and mentioned that I'll follow up with a post on Advertisement. So here we go... I was a kid in late 80's and early 90's when some of the best and most memorable TV commercials were made. One always cherishes memories of childhood and that could be the... Continue Reading →
During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →
I read this interesting post on LinkedIn: Why giving 3 options is better than giving 2 options? A few weeks back I was to a local juice shop. A girl came and asked for a glass of juice, he gave her a choice of two sizes (INR 40 and INR 50). She asked neither the... Continue Reading →
“Tell me and I will forget, show me and I may remember; involve me and I will understand.” — Confucius It was more than three years ago. As part of a cultural event, a Food Festival was arranged on the Football ground opposite to LKP. There were 8-10 food stalls; PGPX were given 2 slots.... Continue Reading →
An important lesson in marketing! Successful sales are always a bit strange & unique... #Sales #Marketing Source: Twitter
My Prof at IIM-A once said that every subject in management has its roots in some mother subject. For example, he said, Economics has its roots in Psychology. Finance is a derivative of Economics (Micro-economics, to be precise). HR has its roots in Organizational Behavior, which in turn borrows from Social Science. Operations Management is... Continue Reading →
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