Reading Resumes…

I have been behind my reading list since last 3-4 months. Couldn't read anything in last 2 months. Thankfully I am resuming reading starting today! Here is the first one I have prioritized. I have heard a lot of good reviews of this book and bought this rather expensive book (Rs 1600) last week. Hope... Continue Reading →

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Thoughts On Brands

During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →

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