Loss Aversion

Loss Aversion Discovered by scientists Tversky and Kahneman, it reveals that the pain of losing is stronger than the pleasure of winning. As a result, humans will go to greater lengths to avoid losses than to pursue gains.

Thought of The Day

15th February 2024 The political problem of mankind is to combine three things: Economic efficiency, social justice and individual liberty. — John Maynard Keynes

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