Dynamic Pricing and Decoy Effect

Dynamic pricing strategies have matured to next level over the last few years, thanks to real-time data and analytics. I use Uber everyday, so I have seen over a long duration how they exploit dynamic pricing. Few of my observations were confirmed while reading multiple articles. I read recently an article that mentioned that Uber... Continue Reading →

Three Golden Rules of Accounting

The "Golden Rules" of accounting, also known as the "Three Golden Rules," are fundamental principles that govern the process of recording financial transactions in double-entry bookkeeping.  Debit the Receiver, Credit the Giver:This rule applies to personal accounts. When you receive something, you debit the account, and when you give something, you credit the account. For... Continue Reading →

Just for Fun: Lessons from a robbery

During a robbery in Zimbabwe, the bank robber shouted to everyone in the bank: "Don't move. The money belongs to the State. Your life belongs to you." Everyone in the bank laid down quietly. This is called "Mind Changing Concept” Changing the conventional way of thinking. When a lady lay on the table provocatively, the... Continue Reading →

Zero Based Thinking in 2022

As part of my MBA I studied Zero Based Budgeting (ZBB) in Cost and Management Accounting course. I liked the concept a lot! In simple words the ZBB idea is as follows: Our budgeting exercise is usually incremental in nature. We take this year's budget as a baseline and think about incremental budget required for... Continue Reading →

Blog at WordPress.com.

Up ↑