Book Review: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Rajiv Bajaj is one of my favourite Indian business leaders and I have blogged about him many times. It was through Rajiv's talk that I got to know about Al Ries and Jack Trout. I had heard their names, but not followed them as keenly. Rajiv spoke highly of the two, especially Jack Trout who... Continue Reading →

Thought of The Day

11th April 2020 Always remember: Silence and Smile are two very powerful tools. Smile is the way to solve many problems. Silence is the way to avoid many problems" — Paulo Coelho

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