Yesterday I wrote some thoughts on Brands and mentioned that I'll follow up with a post on Advertisement. So here we go... I was a kid in late 80's and early 90's when some of the best and most memorable TV commercials were made. One always cherishes memories of childhood and that could be the... Continue Reading →
Thoughts On Brands
During my studies in the UK, there were few Professors who I immensely liked. One of them was our Marketing Professor, Dr. Malcolm who taught us basic concepts of Marketing so well that they are engraved in my mind forever. The First Principle of Marketing, he said, was: "Demand = Needs + Wants." Needs are... Continue Reading →
Good Insights On Marketing /Strategy By Rajiv Bajaj
I have been blogging very less for last few weeks (except for daily Thought of The Day), mainly because of work milestones. There is a long list of topics which I want to write on. Yes, I have noted few (at least 10) in drafts/notepad. So waiting for getting some free time, tentatively after 15th... Continue Reading →
Two (Totally Different) Talks On India UnInc
I recently read a book by IIM Bangalore Professor Vaidyanathan called "India Uninc". I am yet to finish the book, but the overall theme of the book is that the so called "unorganized", "marginalized" sector of India is far more crucial than the attention it gets. The "Incorporated" businesses cover only a small section of... Continue Reading →
Who Is The Fifth Horseman? – Scott Galloway
I spend a lot of time on Youtube, much more than I do on WhatsApp and slightly more than Twitter. I primarily watch interesting talks (very few TED talks though), speeches, documentaries and few music concerts, or singing performances. I also watch few training/education contents. Every time I find a new interesting person, I try... Continue Reading →
The Subtle Art of Being Enlightened Soul, and Mindful Manager
A few days ago I blogged about my visit to Ramana Sir, the book I gifted him and a couple of questions I posed and requested him to respond. You can read that post here. I just noticed that he read the book in 10 days flat and posted review of the book and also... Continue Reading →
Henry Ford On Advertising
I have written multiple blog posts on Henry Ford which you can check here. I feel that his book/biography "My Life and Work" must be included as essential reading for any Management course. Couple of his other books are also excellent (including the one on his relationship with Thomas Edison, titled "Edison As I Knew... Continue Reading →
Apple: The First Trillion Dollar Company
Apple recently touched market capitalization of $1 trillion! Here are some interesting facts: Apple IPO valuation (Dec 12, 1980): $1.2 billion Apple valuation on 2nd Aug 2018: $1 trillion Stock return since IPO: 50,000% Apple va Nokia rivalry: Valuations today: Apple: $1 trillion Nokia: $30 billion Valuations when iPhone was released in 2007: Nokia: $110... Continue Reading →
Arena, “A Shark In An Ocean” And Reliance Jio
Few months ago I wrote a blog (in Marathi) on "Strategy Diamond and Arena". The core idea of Arena is that the field you compete in should be large enough to justify the efforts and reap handsome rewards. You do not want to be a "big fish in a small pond". I came across this... Continue Reading →
Bullshit Jobs, Bullshit Bingo and Anti-Bullshit Me
Few years ago I wrote a blog titled "TLAs: Which is your favourite?". TLAs or Three Letter Acronyms are typical management jargon which you cannot escape in your corporate life. Technically there can be only 17,576 TLAs (26^3 i.e. number of ways of choosing 3 letters out of 26 letters, with repetition allowed). TLAs are... Continue Reading →
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