Few months ago I wrote a blog (in Marathi) on “Strategy Diamond and Arena“. The core idea of Arena is that the field you compete in should be large enough to justify the efforts and reap handsome rewards. You do not want to be a “big fish in a small pond”.
I came across this note which summarizes the idea really well:
You should aspire to be a Shark in an Ocean! That is where the opportunity size is the highest!
Reliance Jio is a good example of this. Mukesh Ambani’s Reliance Industries is definitely a Shark – the biggest Shark there is in Indian Ocean 🙂
And Indian Communications, Media and Entertainment (CME) industry is definitely an ocean, which is going to become even larger in coming years. The telecom/mobile industry may seem to have stagnated, but there is still a lot of scope for consolidation (Reliance Jio has already disrupted the field with their mobile services launch last year). Reliance recently announced in their AGM that Jio will start offering broadband and cable/set-top-box from 15th August. They also announced plan to build an Amazon-like marketplace. Reliance has already acquired stakes in TV18 Network (which operates Colors, Viacomm, and CNBC-TV18 news channels, and Moneycontrol.com), BookMyShow and few other digital properties. So they have good presence in communications, media and entertainment). They also own an IPL cricket team.
I won’t be surprised if they go Netflix or Amazon Prime way and start content streaming service and also take up Production (like Netflix did with House of Cards or Sacred Games in India). In fact that is just logical next step waiting to happen.
Controlling the fiber network, owning mobile handset/airwaves, controlling the content that gets streamed and having a share of wallet through marketplace – truly omnipresent strategy!
What would be a better case study of “A Shark In An Ocean”?
P.S.: With the recent announcement of Jio Institute (yet to be set up) getting the Institute of Eminence tag, the shark has just got bigger; he has entered another vast ocean called Indian Education Circus…I mean Sector. I’ll write a separate post on that since it deserves the Eminent attention!