Rory Sutherland is one of the interesting people I discovered in 2025. I guess he might be the only person this year. I have posted some of his videos on this blog before.
His insights are amazing. His style is very casual, engaging and ffiendly. And most importantly he is British! I love his accent and his quintessential British humor. I have watched several of his interviews, talks and pldcasts this year and yet I keen on exploring more.
Here is a new one I watched today, which is about hidden marketing forces. Enjoy!

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