SWOT Analysis for dummies :)

SWOT analysis is an important management term used by all and sundry to sound intelligent. My problem is after I utter the word, I have difficulty in taking it forward. Strength looks weakness and Opportunity looks like Threat to me. Every time I end up being jumbled and more confused.

But wait… I have found a remedy for myself. Let me know if it helps you too. Here’s SWOT explained.

  • Strength: My wife.
  • Weakness: My neighbour’s wife.
  • Opportunity: When my neighbour’s away.
  • Threat: When I am away.

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