United Colors of Benetton

United Colors of Benetton (UCB) is known for its highly impactful (and many times controversial) advertisements.

During MBA, our Marketing professor had arranged a separate discussion session on ad campaigns; and had picked UCB as a case study. Many of the UCB ads used racism, color, gender and social issues/ differences to advertise their products – some ads had to be withdrawn after protests. And they had to resort to more simple and straight-forward ads. But overall, UCB ad campaign is always very well thought and manages to create impression.

Here’s a collection of few UCB ads I gathered from many places.

New simple and conventional ads…


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